OMG! Check out this online mag.
Its all about home wares and design so it may not float your boat, but you have to be impressed with its awesome format! There are probably other mags online that are presented in the same way for IPads etc but this is MINT!
It is presented in magazine format, and all pages look like magazine pages but with an animated twist. The editorial page 'From the editor' blah that is usually on the fron few pages (that I usually skip over) is actually the editor in a 2 min movie talking to you about the edition. The ads are 'clickable' taking you to their website. Totally cool!